You got to know the Reels landscape and follow inspiring creators doing good work. Sure, enjoying videos before you start creating your own will help you understand trends, what content does well, and the way the most engaging videos were shot. That’s why one of the smartest things you can do is to become a creator – not only a consumer. In a generation of a short attention span, ‘Gram makes it extremely easy to sort through an ocean of content to find something inspiring, entertaining, or educational. The structure of the Instagram app is addicting – don’t we all already know that? You can watch 15-90s videos at the swipe of a finger.

How Do Reels Work, and Why Should You Be Using Them? So why not find the fun in it and experiment with how to attract your target audience through videos?! It appears that snackable video content is here to stay. The only constant in social media is change, right? There is every indication that Instagram has altered its discovery algorithm to ensure the Reels promotion and broader viewing of video content. It’s been clear since then: Instagram’s development team wants to push users to create more video content than we’ve already seen. I’m sure this statement clarified what Instagram creators have been experiencing for months: decreased reach and visibility, and less engagement on static photos and carousels. On 30th of June 2021 Adam Mosseri, announced that “ Instagram is no longer a photo-sharing app.” This announcement feels more significant than the ones in the past – this is kind of a big deal. The Reels feature was initially launched on 5 August 2020 across 49 countries, but gained traction slowly in the following months as the feature rolled out worldwide. For real-life examples, you can check out our IQ Hashtags Reels here – video content creation proved to be both very challenging and a lot of fun for us! You essentially share short videos paired with an original or already existing audio. The feature is defined by Adam Mosseri, head of Instagram, as “ a way to record and edit 15-90 second multi-clip videos with audio, effects, and new creative tools”. Like Youtube Shorts and TikToks, the goal of this feature is to increase engagement and make it easier for users to create snackable content. Instagram Reels are a feature that allows users to create quick video clips to engage with viewers.

Let’s start with the basics: what exactly are Instagram Reels?! 📚 Further Study What Are Instagram Reels?

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